John Lewis Christmas Marketing Campaign Essay Example for Free

John Lewis Christmas Marketing Campaign Essay This year’s advert, entitled â€Å"The Journey†, hopes to do as well if not better than its predecessor. The ? 6 million campaign created by Adam+EveDDB tells the story of a snowman who travels across rivers, mountains, roads and cities to get the perfect gift for the snowwoman who stands with him in the garden. * The advert could’ve been seen on channel 4 just before Christmas and then it was easily accessible on internet(facebook, youtube, etc). John Lewis also was running a snowman hunt, with six snowmen figures hidden around stores. If customers find them all they could win a price, including a  £10,000 holiday, Sony laptop, spa days and gift hampers. John Lewis has also run social media activity including competitions to win a holiday to New Zealand, where the ad was filmed, and for a family to get their garden ‘snowed up’ for Christmas day. John Lewis hopes to make a â€Å"confident statement† in its Christmas marketing this year through its TV, press, outdoor and in-store activity as well as the Annual, a glossy print title that brings together its Editions magazine and Christmas catalogue into one publication for the first time. The Twitter campaign uses the hashtag #snowmanjourney to track its experiential campaign that is photographing the snowman in different towns around the country. John Lewis has also press released many articles regarding their Christmas advert, in store sales, and competitions. John Lewis PR department has also write a book that tells the story of the snowman and his journey which is also part of the high profile Christmas campaign, short afterwards the book became one of the most selling books for children. John Lewis has attributed a lift in its crafts offering to its Christmas ad campaign. Items on sale include a Knit Your Own Snowman. * The campaign was created to persuade more and more customers to come in the store and buy gifts for their loved ones during Christmas time. John Lewis’s advert also delivered strong Christmas, and warm feeling to the viewers so they are also creating the brand. They want to tell and insert John Lewis’s brand in many people’s life. Craig Inglis the Marketing Director at John Lewis said â€Å"the campaigns are not just an investment in making people feel Christmassy, they have commercial effectiveness at eart. † Adverts starring the character proved a big hit – with more than three million views on YouTube. * The target market were people who had families, people who lad loved ones, relatives, and people who had someone one special in their lives, because Christmas it is all about spending time with the loved ones, giving them gifts and have a great time. Also they targeted at other organization’ s customers for example MarksSpencer, Boots, etc. Also people who wanted to their bedrooms as they had big sales in their home department. Sales figures Sales for the retailer are up 7. 6% year on year for the week ending 17 November with a strong performance in electrical and home technology driving the growth with a 22. 2% jump in sales. In the five weeks over Christmas John Lewis recorded a 44. 3 per cent rise in its ‘Click and Collect’ service, which allows shoppers to buy products online and then collect them from one of the group’s Waitrose supermarkets, compared with figures from 2011. Total web sales reached ? 684. 8 million in the five weeks to 29 December. Electrical and home technology sales were up by 30. 9 per cent on 2011 with tablets being the retailer’s star festive performer. Fashion and beauty sales rose 10. 4 per cent with home products increasing by 6. 2 per cent. In the last full week before Christmas John Lewis posted sales of ? 157. 8 million, a rise of 26. 5 per cent from last year. A record ? 31. 7 million was then taken on 27 December, the start of the retailer’s clearance sale. Conclusion Overall I think the Christmas campaign has been extremely successful. The reason why I am saying this is because comparing the sales figure from last year and this year they achieved a record this year by stepping over the ? 150 million revenue. Also looking at the promotional mix they have done pretty well again, as we have new products which are the snowman book and the snowman toys, sales offers in their stores at certain products. Their PR department did very well as they came with articles just before launching the advert letting people know when and where will they be able to see the advert. The personal selling was great as well as when going to the check out they would ask the customers if they found everything they need and also if they would be interested in buying the snowman book, etc. Direct marketing was great as well as there was a twitter account where you could fallow the snowman’s adventure, and competitions on Facebook and in store. An improvement I would say it would be that maybe the customers where interested in more sales promotions and more direct marketing would convince customers to buy more products and come to John Lewis more often. Although the Advert did cost a huge amount of money that is nothing compared to the ? 157. 8 million revenue they made last year. Another reason why I think that the campaign was successful was that the advert they made has been voted as the year’s most favourite TV advert. And finally the last reason why I am sure that the campaign was extremely successful was that none of the directors of John Lewis expected a record breaker sales figure.

Comparing George Eliot’s Adam Bede and Christina Rossetti’s Goblin Mark

Comparing George Eliot’s Adam Bede and Christina Rossetti’s Goblin Market George Eliot’s Adam Bede offers a realistic and highly detailed look into the everyday life of ordinary people in rural Treddleston. Although the characters are fictional, several of them are based upon people Eliot knew or knew of, which adds to the realism. As she delightedly observes and describes the intricacies of the natural, ordinary world, Eliot pays attention to human nature, applying keen psychological insight to characters’ thoughts, choices, and actions. Eliot seems to understand that certain people are a certain way, and she encourages her reader to gently evaluate, rather than hastily judge, both her characters and people in general. Within the novel, Hetty’s infatuation with Arthur, and the personal shame, social ostracism, and legal punishment she experiences as a result, require an extra dose of empathy and understanding. Eliot demonstrates the characteristics that render Hetty liable to a fall and shows, using Dinah as a contrasting example , how the stereotypical perception of the â€Å"fallen woman† needs to be adjusted in order to allow for human weaknesses and mistakes. Christina Rossetti also provides an insightful look into the problem of the â€Å"fallen woman,† and of the perception of this kind of woman, in Goblin Market. Unlike Eliot, who uses realistic characterization and carefully detailed prose, Rossetti relates her views through fantastical characters and highly energized poetry. Although they work within different genres, however, Eliot and Rossetti both challenge the stereotypical understanding of what it means for a woman to be â€Å"innocent† or â€Å"experienced.† Through the contrasting natures of sisters Laura and Lizzie,... ...eaders to challenge their own notions of what is and is not acceptable, and to have compassion on those who, for reasons not always easy to control, have made poor choices. Eliot and Rossetti both seem to realize a paradox of femininity: women must be kept innocent and protected from certain types of knowledge, but if they are not made aware of this knowledge, they may be prone to making foolish choices that cannot be undone. Eliot’s telling of Hetty’s story is like Laura passing on her story to her daughters: they aim to educate women so that they might learn from others’ mistakes. Works Cited Eliot, George. Adam Bede. Oxford: Oxford University Press, 1996. Rossetti, Christina. â€Å"Goblin Market.† The Norton Anthology of English Literature: The Victorian Age. Ed. M. H. Abrams and Stephen Greenblatt. 7th ed. New York: W.W. Norton & Company, 2000. Comparing George Eliot’s Adam Bede and Christina Rossetti’s Goblin Mark Comparing George Eliot’s Adam Bede and Christina Rossetti’s Goblin Market George Eliot’s Adam Bede offers a realistic and highly detailed look into the everyday life of ordinary people in rural Treddleston. Although the characters are fictional, several of them are based upon people Eliot knew or knew of, which adds to the realism. As she delightedly observes and describes the intricacies of the natural, ordinary world, Eliot pays attention to human nature, applying keen psychological insight to characters’ thoughts, choices, and actions. Eliot seems to understand that certain people are a certain way, and she encourages her reader to gently evaluate, rather than hastily judge, both her characters and people in general. Within the novel, Hetty’s infatuation with Arthur, and the personal shame, social ostracism, and legal punishment she experiences as a result, require an extra dose of empathy and understanding. Eliot demonstrates the characteristics that render Hetty liable to a fall and shows, using Dinah as a contrasting example , how the stereotypical perception of the â€Å"fallen woman† needs to be adjusted in order to allow for human weaknesses and mistakes. Christina Rossetti also provides an insightful look into the problem of the â€Å"fallen woman,† and of the perception of this kind of woman, in Goblin Market. Unlike Eliot, who uses realistic characterization and carefully detailed prose, Rossetti relates her views through fantastical characters and highly energized poetry. Although they work within different genres, however, Eliot and Rossetti both challenge the stereotypical understanding of what it means for a woman to be â€Å"innocent† or â€Å"experienced.† Through the contrasting natures of sisters Laura and Lizzie,... ...eaders to challenge their own notions of what is and is not acceptable, and to have compassion on those who, for reasons not always easy to control, have made poor choices. Eliot and Rossetti both seem to realize a paradox of femininity: women must be kept innocent and protected from certain types of knowledge, but if they are not made aware of this knowledge, they may be prone to making foolish choices that cannot be undone. Eliot’s telling of Hetty’s story is like Laura passing on her story to her daughters: they aim to educate women so that they might learn from others’ mistakes. Works Cited Eliot, George. Adam Bede. Oxford: Oxford University Press, 1996. Rossetti, Christina. â€Å"Goblin Market.† The Norton Anthology of English Literature: The Victorian Age. Ed. M. H. Abrams and Stephen Greenblatt. 7th ed. New York: W.W. Norton & Company, 2000.

Due Process And Crime Control Model Essay

The criminal procedure policy is largely shaped by the values and principles of Due Process and Crime Control Mode; each of them playing important roles in the emergence of modern jurisprudence and legal administrative approach. In the very simplistic terms, Due process states that without full and complete criminal trial, individuals cannot be deprived from their life, liberty, property (Banaszak, 2002). It also calls for legal safeguards for individuals booked under criminal charges. The crime control model on the other hand places heavy emphasis on circumstantial evidences, preliminary eye witness accounts, and police version in the legal procedures (Galligan, 1996). Supporters of the above two models have frequently entered fierce debates on their underlying philosophies, moralities, and principles. Critics of due process have claimed that it places deliberate impediments in prosecution of criminals, while crime control model is criticized for victimizing even innocents, and undermining the values of humanity, equitability, and fundamental rights of people (Banaszak, 2002). Although a macro analysis would suggest that both these models stand at opposite to each other, the reality is more complex and intertwined. Following sections would analyze how the present legal structure represents a successful confluence of Due Process and Crime Control model (Galligan, 1996). Analysis Contrary to the perception that due process is ideologically against persecution of criminals or repressing crime, the process stresses on creating a fool proof and infallible system of evidences and validation before starting the criminal trial. Therefore it rejects the premises of circumstantial evidences and eye witnesses, because they can be notoriously unreliable, biased, and perception depended, to construct any reliable representation of truth (Galligan, 1996). Emotive factors and psychological disturbances of witnesses do not allow creation of an informal and impartial account of the crime, always allowing probability of an error in the true rendering of the evidence (Packer, 1986). These considerations lead to rejection of the formal evidence gathering and fact finding procedures as indefinite and inconclusive in creating a factual and impartial tribunal system for criminal trial (Banaszak, 2002). In its purest form, the due process method states that as long as there is possibility or allegation of human error in the trial system, the final adjudication should not be passed. A major contribution of Due process in the legal system has been introduction of watchfulness on behalf of overzealous and enthusiast police officers and lawyers who advocate speed and expedite trial- the essence of crime control model. This model is formed on the values that repress and elimination of crime is the primary function of any criminal procedure system (Packer, 1986). The founding premises of the model are as follows: If criminals are not detained, controlled, and deterred by legal procedures then the validity and purpose of the entire legal system would stand defeated. The defeat and failure of the legal system and law enforcement model would see law abiding people becoming the victim in a system of injustice, human rights violation, and insecurity. This would greatly diminish the functioning capacity of the society, and thus effectuate the breakdown of civic order and public control system. Control of crime, therefore, is the essential to maintain the framework of civic structure, and hence there should be a high degree of criminal apprehension and conviction to retain faith and trust in the existing civic model (Packer, 1986). For effective conviction, the system should maintain a premium on speed and finality, as delayed justice is perceived as denied justice. Speed can only be ensured if the formal legal rituals and ceremonious trials are cut down, facts are gathered quickly, and verdict is announced based on the minimum set of facts that confirm the guilt and the crime. Conclusions It cannot be affirmatively said that the present legal structure is a model confluence of both the approaches, or that they have ensured a fool proof legal procedure system where innocents are never prosecuted and the guilty are reasonably convicted. Nonetheless, they have rationalized the trial system and created the foundation for a more equitable and trustworthy criminal procedure system. Reference Banaszak, R. 2002. Fair Trial Rights of the Accused: A Documentary History. Greenwood Press. Galligan, D. J. 1996. Due Process and Fair Procedures: A Study of Administrative Procedures. Clarendon Press. Packer, H. L. 1986, Two Models of the Criminal Process. The Stanford University Press.

Abortion Unconstitutional State and Federal Laws - 700 Words

Abortion: Unconstitutional State and Federal Laws Abortion for many years now has been a very controversial topic politically and culturally. Democrats are considered to be pro-choice for women rights to abortion, while the Republicans are against abortion due to their conservative culture. Womens right to have abortions have been violated by both state and federal government laws. Laws regulating womens right to an abortion is unconstitutional because the laws prohibits women from making their own decision whether or not to have an abortion performed. Women should have the right to an abortion with out any regulations by the state and federal governments because they may not be able to financial support the child or it may been an†¦show more content†¦During the second three months of the pregnancy the state have the right to pass legislation to restrict womens right to an abortion, but the state has to justify that the laws is to protect the health of women. In the last t hree months of the pregnancy the state has the right to prohibit an abortion to protect the state of being of the pregnant women or the childs life (Medoff, 577) . However, everything that was ruled by Supreme Court in the Roe v. Wade case was contradicted, In1992, the Supreme court case â€Å"...Planned Parenthood V. Casey that said an abortion regulation was unconstitutional if it had the purpose or effect of placing a substantial obstacle in the path of woman seeking an abortion of a nonviable fetus.† (Levy). This court ruled that the states had the right to restrict a womans right to an abortion and prohibit public funding for the poor women that can not afford an abortion. Targeted Regulation Of Abortion Providers laws or TRAP laws passed by the states require that providers pay an annually fee to be licensed and to meet all of the standard regulations in order to provide their services (Medoff, 579). This makes more expansive and harder for women to have access to t hese services and it makes it harder for providers to give their services. However, many people make efforts to challenging these laws, but â€Å"Deciding to go to the Supreme Court is a serious decision that abortion right advocates do notShow MoreRelatedEssay on The Unconstitutional Laws of Oklahoma1141 Words   |  5 Pages In the United States of America the constitution is the highest law of the land. This constitution is final and absolute, neither state nor federal law can go against it. Oklahoma and many other states from the Bible belt, however have a history of passing unconstitutional laws only for them to be struck down in court at a later date. This is a problem because it ties up the courts and costs the taxpayers money for no reason other than sheer incompetence. The Oklahoma state government continuingRead MoreThe Texas Anti-Abortion Law is Unconstitutional Essay1189 Words   |  5 Pages The Texas anti-abortion law has taken the country’s attention by storm. It is an issue on many different woman’s minds, especially those who live in the state of Texas. The new laws are forcing many woman to have to cross state lines in order to receive an abortion and medical care. This includes woman who needs abortions due to preexisting medical conditions and those who are carrying fetuses which are diseased and are expected not to be born as healthy babies. The Texas Governor Rick Perry andRead MoreGonzales V. Jr.1066 Words   |  5 Pageschoose whether or not to get an abortion, however, this right was not confirmed to be absolute. Nearly 20 years later, in the case of Planned Parenthood v. Casey, the â€Å"central holdings† of Roe v. Wade were reaffirmed, by providing limits in which federal and state governments can regulate abortion. Unfortunately, conflict arose between Casey and Roe, when trying to ensure the woman still has a right to choose, which l ead to allowing a prohibition of late-term abortions, unless the health of the motherRead MoreShould Abortion Be Legal?971 Words   |  4 Pagesyears now the topic of abortion has been very controversial and has indirectly split the country: Prolife and Pro choice. Pro-Life Arguments includes; abortions are immoral, causes psychological harm, and take away the opportunity for adoption for those who can’t conceive. On the other hand, pro-choice argues that the government shouldn’t be allowed to decide what a woman should do with her life/body and laws against this right is an invasion of privacy. The right to an abortion was given by the landmarkRead MoreThe Issue of Partial Birth Abortions Essay1019 Words   |  5 PagesThe Issue of Partial Birth Abortions Recently, congress has been going over the issue of partial birth abortions. A partial birth abortion is performed in the second and third trimesters. A partial birth abortion entails (1) inducing a breech delivery with forceps, (2) delivering the legs, arms, and torso only, (3) puncturing the back of the skull with scissors or a trochar, (4) inserting a suction curette into the skull, (5) suctioning the contents of the skull so as to collapse it, (6)Read MoreA Look Into Abortion s History1322 Words   |  6 PagesHistory Prior to 1970 abortions were illegal in the United States. It was then when the now popular Roe v. Wade case took place which saw the Supreme Court make any laws regarding the prevention of early-stage abortions unconstitutional. An abortion can be defined as an early termination of an unwanted pregnancy. As a topic of controversy there are many aspects of abortion that are constantly being debated. For example, moral and legal obligations, support from federal and state funding and the debateRead MoreParenthood Of Greater Texas V. Abbott1669 Words   |  7 Pages and a Texas law firm filed a lawsuit in federal court on behalf of several women’s health-care providers in Texas for seeking to enforce their rights and those of patients for declaratory judgment and pertaining to the regulation of surgical abortions and abortion-inducing drugs by enjoining two provisions of the 2013 Texas House Bill No. 2. (Planned Parent Hood v. Abbott, 2014). To many, Planned Parenthood challe nges the state of Texas abortion law as it places an unconstitutional restriction onRead MoreThe Supreme Court Of The United States (Otherwise Known1382 Words   |  6 PagesThe Supreme Court Of The United States (otherwise known as SCOTUS), is the highest federal court in the country. The court hears many important cases throughout the United States, one of them being Roe v. Wade 410 U.S. 113 (1973). This case was monumental for women s rights and the issue of abortion. Still to this day, it has been one of the most famous abortion cases in U.S. history. It all started in 1971 when Norma McCorvey (otherwise known as Jane Roe), filed suit against District AttorneyRead MoreArgumentative Essay On Abortion728 Words   |  3 Pagestopic of abortion is emotional and has divided the public. Most people have their own opinion about abortion. The three branches of our federal government have decided to come together to consider abortion laws. With the Judicial branch, controversy of the issue the formation of the law was very difficult. There was not a consensus thought out the nation on abortion so the Supreme Court became involved. During the 1973, Roe V Wade has politically divided mostly the whole United States. WhileRead MoreJudicial Review : The Supreme Court1744 Words   |  7 Pagespower given to the justices of the Supreme Court in which judges have the power to decide and interpret whether a law is unconstitutional or not. Chief Justice John Marshall initiated the Supreme Court’s right to translate or interpret the constitutional law in 1803 following the case of Marbury v. Madison, which declared the Supreme Courts as the main interpreters of the constitutional law. Marbury v. Madison became one of the most significant Supreme Court decisions in U.S. history. Many historical