Corporate Social Responsibility (CSR) Essay Example | Topics and Well Written Essays - 2250 words - 1

Corporate Social Responsibility (CSR) - Essay Example From this discussion it is clear that before going to understand the contribution and role of Wal-Mart towards the CSR, it is utterly significant to clearly define and understand the entire concept of CSR. This understanding would clearly help critically evaluate the role and commitment of Wal-Mart and other corporations towards the CSR.This paper outlines that  undoubtedly, this broader definition with a wider range of stakeholders may have distinct preferences for the socially responsibly activities they would prefer to see a corporation invest in. In addition, these preferences do not remain the same; they vary as the currency of social and environmental issues evolves over period of time. More clearly, CSR involves extending corporate accountability to other stakeholders, who are either directly or indirectly affected by the corporate activities of corporations. Under the framework of CSR, corporations are required to publish their corporate activities that put either negative or positive effects on the other stakeholders. Normally, corporations add an additional portion to their annual reports. The additional portion defines and explains the aggregate bearing of a corporation towards the CSR. Employees, customers, suppliers, social and environmental groups, communities, governments, current and potential creditors, suppliers, and those other groups whose interests are directly or indirectly affected by corporate activities of corporations, are defined as the stakeholders.... In order to justify with the requirements of this paper, first, a corporation, Wal-Mart, and its CSR role has been included in this paper. Afterwards, the contribution of CSR towards corporate strategy is highlighted. Subsequent to that, the importance of CSR is discussed; and a critical evaluation of CSR comes before the part of conclusion. Wal-Mart and CSR Before going to understand the contribution and role of Wal-Mart towards the CSR, it is utterly significant to clearly define and understand the entire concept of CSR. This understanding would clearly help critically evaluate the role and commitment of Wal-Mart and other corporations towards the CSR. Corporate Social Responsibility has a wide variety of definitions (Margolis & Walsh, 2003). However, one particular definition has been given to understand the term: corporate social responsibility defines to be as voluntary actions of corporations, these actions are designed to improve social or environmental conditions (Davis, 1973 ; Wood, 1991; Wood & Jones, 1995; Waddock, 2004). Additionally, corporate social responsibility is also called as corporate social performance, sustainable responsible business (SRB), responsible business, corporate responsibility or corporate citizenship (Wood, 1991). Undoubtedly, this broader definition with a wider range of stakeholders may have distinct preferences for the socially responsibly activities they would prefer to see a corporation invest in. In addition, these preferences do not remain the same; they vary as the currency of social and environmental issues evolves over period of time (Clarkson, 1995; Davis, 1973; Moskowitz, 1975; Wartick &Cochran, 1985; Wood, 1991a). More

Power Of the Mass Media During the 1960s Essay Example | Topics and Well Written Essays - 500 words

Power Of the Mass Media During the 1960s - Essay Example This movement took place from around 1955 until 1968. During this time racism had been a huge part of American history. Racism and the life of African Americans were changing. The Civil Rights Movement helped move along this change and help to create a better life for African Americans. The media was a very powerful player in voicing the rights of African Americans which contributed to the Civil Rights Movement. Churches, African American owned businesses and television shows teamed together to show as many as possible about the movement. Many would voice over the media and attempt to end racism and encourage the end of slavery. The mass media dramatically played a role in changing the perception of the public and how they felt toward African Americans. Just like the Civil Rights Movement, Vietnam is a large part of American history and has been historically discussed in the mass media. Vietnam happened roughly from 1955 to 1975. During this time many Americans were needed to join the Army and fight in Vietnam. Some were pro to joining while others were against war. This part of history and how the media portrayed Vietnam is perfect for describing how the media changes the public’s perception and influences decisions. During the Vietnam War many were influenced to join. The media portrayed the war in so many different ways. The media made many young men believe everything would be taken care of if they were to enlist. The media dramatically influenced the public’s decisions to join. Not all mass media influence was to join the war. Many other forms of media encouraged young men to skip the war and fight for freedom and peace. This was a big way for media to encourage peace and many avoided the draft and were influenced by anti-war media. When pictures began to come up showing the negative effects of war the media thrived on the photos and they helped the media to change the perception of war through the use of