SWOT Analysis for McDonalds Essay Example | Topics and Well Written Essays - 1500 words

SWOT Analysis for McDonalds - Essay Example The role of SWOT analysis is to take the information from the environmental analysis and separate it into internal issues (strengths and weaknesses) and external issues (opportunities and threats).† The purpose of this paper is to perform a SWOT analysis on McDonald’s. In the process of this analysis, the objectives it pursues; the methods by which it has grown in size and the reasons the company might have had for choosing those methods; and the political, economic, socio-cultural, and technological (PEST) factors which are shaping the external environment in which the company is operating will be thoroughly examined. McDonald’s names their vision statement as, â€Å"We envision a supply system that profitably yields high-quality, safe food products without supply interruption while creating a net benefit for employees, their communities, biodiversity, and the environment† (McDonald’s, 2008, pg. 1). The company holds a number of principles as well, claiming, â€Å"Our work toward a socially responsible supply system is motivated by our commitment to our customers, leadership on sustainability issues, and our desire to ‘do the right thing’† (McDonald’s, 2008, pg. 1). First of all, they pledge to find solutions to how their supply chain is affected by both the natural and social worlds through the utilization of a systems-based approach. Second, when they plan their objectives, they set their sights on long-term goals. Third, from a globally operational standpoint, they pledge to focus on the local needs of the area in which a particular restaurant or chain of restaurants is operating. Fourth, they strive to use the best science possible upon which to base their strategies. Fifth, they work to continuously improve through building positive relationships with their suppliers.